The 8-Week Launch Playbook
The six decisions to make first, how to find your first ten runners, what launch week looks like, and how to keep it running without you.
Eight weeks of small, specific steps for starting a run club that is still going in six months.
9 PDFs + 2 editable docs · 54 pages · instant download
Every city is full of people quietly typing “how to meet people my age near me” into a search bar.
Most people stall because starting a club means making about a hundred small decisions: what to call it, which day, what time, how far, how fast, and what you do if nobody turns up. Any one of them is easy to put off for a month.
The kit answers all of them for you. Every choice comes with a recommendation marked DEFAULT, and a note on when it is worth doing something else.
Eight weeks of specific steps, written down so you do not have to invent them.
The kit is built around that. It gives you the message to send, the poster to print and the speech to say out loud, so the routine holds up on the weeks you don't much feel like going yourself.
Every decision in the kit comes with a recommended answer, so you can start tonight.
These are real pages out of the kit, not mockups.
Nine documents in the kit. Most people work through about one a week.
The six decisions to make first, how to find your first ten runners, what launch week looks like, and how to keep it running without you.
A minute-by-minute run of show, plus the welcome speech written out word for word.
What makes a route work, and three you can build from.
21 messages you can paste straight in, from the first hello to calling off a run in bad weather.
A printable waiver, plus a shorter version for your sign-up checkbox. Editable .docx included.
Why a cafe would want to sponsor you, and three ways to ask. Editable one-pager included.
Three print-ready US Letter posters with blanks to fill by hand.
How to write the bio, what to post first, and 15 captions to borrow.
The person who picks a time and shows up twice becomes the most connected person in the neighborhood.
$29
Download it straight away and keep it. The license covers one club, including anything you print out or paste into a group chat.
Instant download · No subscription · Single-club license
7-day refund, no questions asked
Still deciding? The refund window is seven days and nobody asks why.
A standing table every other Thursday. Six small pours, four styles, one wildcard, and a rule that nobody drives.
$29 · instant download
One book a month, six to twelve people, and a rule that you come whether or not you finished it.
$29 · instant download