Third Place Co.
Four people running away down a city street at sunrise, seen from behind, the street soft and out of focus beyond them.

Your Saturday run club is eight weeks away. We’ll walk you through it.

Eight weeks of small, specific steps for starting a run club that is still going in six months.

9 PDFs + 2 editable docs · 54 pages · instant download

How to start a run club in eight weeks

Every city is full of people quietly typing “how to meet people my age near me” into a search bar.

Most people stall because starting a club means making about a hundred small decisions: what to call it, which day, what time, how far, how fast, and what you do if nobody turns up. Any one of them is easy to put off for a month.

The kit answers all of them for you. Every choice comes with a recommendation marked DEFAULT, and a note on when it is worth doing something else.

Eight weeks of specific steps, written down so you do not have to invent them.

Get the kit, $29 7-day refund, no questions

A club is mostly the same place at the same time, often enough that people start counting on it.

The kit is built around that. It gives you the message to send, the poster to print and the speech to say out loud, so the routine holds up on the weeks you don't much feel like going yourself.

A group sitting outside a cafe after a run, coffees on the table, still in running clothes.

Every decision in the kit comes with a recommended answer, so you can start tonight.

Start tonight, $29 7-day refund, no questions

Real pages from the Run Club Starter Kit

These are real pages out of the kit, not mockups.

What’s inside: nine documents

Nine documents in the kit. Most people work through about one a week.

01

The 8-Week Launch Playbook

The six decisions to make first, how to find your first ten runners, what launch week looks like, and how to keep it running without you.

02

The First Meetup Script

A minute-by-minute run of show, plus the welcome speech written out word for word.

03

The Route Planning Guide

What makes a route work, and three you can build from.

04

Group Chat Templates

21 messages you can paste straight in, from the first hello to calling off a run in bad weather.

05

Waiver & Release Template

A printable waiver, plus a shorter version for your sign-up checkbox. Editable .docx included.

06

The Sponsor Pitch Kit

Why a cafe would want to sponsor you, and three ways to ask. Editable one-pager included.

07

The Flyer Pack

Three print-ready US Letter posters with blanks to fill by hand.

08

The Social Media Pack

How to write the bio, what to post first, and 15 captions to borrow.

The person who picks a time and shows up twice becomes the most connected person in the neighborhood.

What the Run Club Starter Kit costs

$29

Download it straight away and keep it. The license covers one club, including anything you print out or paste into a group chat.

  • 00 · Start HerePDF · 60 KB
  • 01 · The 8-Week Launch PlaybookPDF · 124 KB
  • 02 · The First Meetup ScriptPDF · 80 KB
  • 03 · The Route Planning GuidePDF · 59 KB
  • 04 · Group Chat TemplatesPDF · 78 KB
  • 05 · Waiver TemplatePDF · 94 KB
  • 06 · The Sponsor Pitch KitPDF · 93 KB
  • 07 · The Flyer PackPDF · 46 KB
  • 08 · The Social Media PackPDF · 104 KB
  • Sponsor One Pager (editable)DOCX · 36 KB
  • Waiver Template (editable)DOCX · 37 KB
  • 11 files · 54 pages809 KB total

Anything you want to ask

What if it isn't useful to me?
Email matthew@vulcanax.com within 7 days of buying and you get a full refund. You don't need to explain yourself, and you can keep the files.
What am I allowed to do with it?
It's a single-club license: use everything to start and run one club, print the posters, adapt the scripts, hand the waiver to your runners. You can't resell it, republish the documents, or use it to produce a competing product. Full terms are on the terms page.
Is the waiver actually legally valid?
It's a general template to start from, not legal advice. Liability law varies by state and country, and a template can't account for yours. If your club grows or you start charging, have a local lawyer look at it.
I've never organized anything. Is this too advanced?
That's who it's written for. Every decision already has an answer marked DEFAULT, so you can get through the whole eight weeks by taking the recommendation each time, and only do something different where you've got a reason to.
How do I get the files?
Checkout runs on this site and the download link appears immediately after payment, plus a copy by email. You don't need to make an account, and nothing recurs.

Still deciding? The refund window is seven days and nobody asks why.

Get the kit, $29 7-day refund, no questions

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